Latest news and insight
FMCG suppliers should look to eCommerce to inform product innovation & development
FMCG suppliers should be looking more closely at the potential offered by ecommerce to inform their R&D and innovation plans. [...]
Britain’s gin attraction reveals potential for category growth to meet shopper demand
With UK gin sales having topped £1 billion and the spirit restored as a staple item in the Office of [...]
Is spend on training an investment or a cost?
We are living in challenging economic times at the moment and every pound a business spends has to deliver for [...]
Board level commitment to ecommerce could be holding suppliers back, Industry Round Table hears
A significant number of grocery and FMCG manufacturers and suppliers remain unsure how to plan for and integrate ecommerce within [...]
Bridgethorne launches Category Tools to deliver better ROI on data purchasing
FMCG suppliers need to be mindful of and address common pitfalls that can eat away at return on investment in [...]
GroceryAid teams up with Bridgethorne to raise funds through Insight Training workshops
GroceryAid, the charity that helps people across the whole of the UK grocery industry, has announced it is to partner [...]
Bridgethorne to offer limited free training workshops for FMCG suppliers
Bridgethorne Training Academy, which delivers Key Account Management, Category and Shopper capability development programmes, is to offer a limited number [...]
Grocery suppliers need to upskill to capitalise on developing online opportunity
A recent report suggesting one in seven Britons are doing all of their food shopping online could have major implications [...]
Recognise the nuances of e-category management to capture shoppers across all channels
Clare Adames, Head of e-commerce at Bridgethorne With online sales growth outpacing bricks and mortar and research showing that up [...]
FMCG suppliers need to become master storytellers to succeed with grocery retailers
With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency [...]
FMCG suppliers need to recognise nuances of e-category management to capture shoppers across all channels
With online sales growth outpacing bricks and mortar and research showing that up to 70% of in-store sales are influenced [...]
Aim for a balanced approach to research
Ruth Clement, Head of Research at Bridgethorne Over the last few years, eye tracking has become something of an in-vogue [...]
Why you have to be a master storyteller to succeed with grocery retailers
Caryn Gillan, Director of Category & Insights at Bridgethorne Research published in the summer of 2016 reported the number of [...]
Failure of grocery sector to keep pace with UK online spend should be a wake up call, says Bridgethorne
New research published by the UK Cards Association, which suggests that online grocery retailers and brands are not achieving their fair [...]
Former GroceryAid Director General joins Bridgethorne in advisory role
Bridgethorne, part of the Ceuta group, the industry, category and shopper management specialist, has announced that Gillian Barker, former Director [...]
Sales growth of ‘free from’ products highlights need to get under the skin of shoppers as well as consumers
The dramatic growth in the market for “free from” products, including those that are gluten or dairy free, which is now [...]