Latest news and insight
Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit
Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit The announcement that discounter Lidl is [...]
Future Brands initiative shows NPD is viable with compelling consumer and category rationales
Future Brands initiative shows NPD is viable with compelling consumer and category rationales, says Bridgethorne Joint Managing Director, Andrew Cole. [...]
Shopper marketing activity must be strategic to optimise return from Britons’ love of summer barbecues
Shopper marketing activity must be strategic to optimise return from Britons' love of summer barbecues A new study that has [...]
As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase
As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase FMCG suppliers and retailers need [...]
Growing Easter egg aisles reflect continuing fragmentation of UK shoppers
Growing Easter egg aisles reflect continuing fragmentation of UK shoppers, says Bridgethorne With British consumers expected to spend in the [...]
White Paper – Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management
White Paper - Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management With predictions that 18% of all UK retail purchases will occur online this year and that, by 2040, up to 95% of purchases will be facilitated by eCommerce1, FMCG suppliers should be addressing their e-category [...]
We are recruiting!
We are recruiting! Due to high demand for Bridgethorne’s ecommerce services, we are currently recruiting interim ecommerce experts to join [...]
Don’t get spooked by Halloween, suppliers advised
Don’t get spooked by Halloween, suppliers advised – plan for the specific needs of target shoppers The growing importance of [...]
Britain’s changing tea tastes offers prospect of further category growth, says Bridgethorne
Britain’s changing tea tastes offers prospect of further category growth, says Bridgethorne Research showing the extent to which the UK [...]
Gluten-Free Beer Demonstrates Brands Need Better Shopper Insights To Capitalise On Rise In Demand For Specialist Diets
Gluten-Free Beer Demonstrates Brands Need Better Shopper Insights To Capitalise On Rise In Demand For Specialist Diets The UK’s leading [...]
Brands should follow Tesco’s lead and focus on growth in demand for single portion meals
Brands should follow Tesco’s lead and focus on growth in demand for single portion meals Tesco’s decision to significantly expand [...]
White Paper: “Get Ready For Reset – How to protect your products on supermarket shelves.”
Get Ready For Reset - How to protect your products on supermarket shelves To obtain your FREE copy of our [...]
Successful World Cup for England could be key to grocery sector boost, says Bridgethorne
Successful World Cup for England could be key to grocery sector boost, says Bridgethorne FMCG suppliers and retailers should be [...]
Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears.
Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears. FMCG suppliers need a better [...]
White Paper: Are You Match Fit To Win With Retailers?
Are You Match Fit To Win With Retailers? To obtain your FREE copy of our new White Paper, “Are You Match [...]
White Paper: What will it take for suppliers to wake up to the power of the shopper?
Synopsis The percentage of shopper decisions that are reportedly made in store range from 28% to 70% (source: WPP.com) and [...]