Latest news and insight
View From the Bridge – Are we facing a supermarket shelf apocalypse?
The impact of the war in Ukraine is making itself felt on supermarket shelves across Europe. The question is - [...]
View From the Bridge – Land Grab for Loyalty as Pressure Is Applied to Household Budgets
At first glance, the news has been making depressing reading. Food inflation rose to its highest rate for a year [...]
View From The Bridge – Opportunity May Be Knocking for Branded Products
IRI recently reported that demand for supermarket private label products has been lagging but, with inflation rising and the big, [...]
View From The Bridge
The contract we need to help households achieve greater sustainability A new report from the UN Intergovernmental Panel on Climate [...]
Responding to the New Reality Through Virtual Training
by Paul Weiss, Director of Capability Development, Bridgethorne Training Academy When it comes to commercial training, we know from feedback [...]
Automate the process of collating EPOS data from multiple retailers
Bridgethorne's EPOS analytics platform automates the process of collating EPOS data from multiple retailers on a weekly basis. It: Cleans [...]
Bridgethorne launches new Virtual Training Service
Bridgethorne is launching a new Virtual Training Service to enable under pressure FMCG and retail staff to [...]
Insights the key to the merriest Christmas for FMCG suppliers
Insights the key to the merriest Christmas for FMCG suppliers New research suggesting that despite political and economic uncertainty Britons [...]
Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit
Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit The announcement that discounter Lidl is [...]
Future Brands initiative shows NPD is viable with compelling consumer and category rationales
Future Brands initiative shows NPD is viable with compelling consumer and category rationales, says Bridgethorne Joint Managing Director, Andrew Cole. [...]
Shopper marketing activity must be strategic to optimise return from Britons’ love of summer barbecues
Shopper marketing activity must be strategic to optimise return from Britons' love of summer barbecues A new study that has [...]
As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase
As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase FMCG suppliers and retailers need [...]
Growing Easter egg aisles reflect continuing fragmentation of UK shoppers
Growing Easter egg aisles reflect continuing fragmentation of UK shoppers, says Bridgethorne With British consumers expected to spend in the [...]
White Paper – Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management
White Paper - Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management With predictions that 18% of all UK retail purchases will occur online this year and that, by 2040, up to 95% of purchases will be facilitated by eCommerce1, FMCG suppliers should be addressing their e-category [...]
We are recruiting!
We are recruiting! Due to high demand for Bridgethorne’s ecommerce services, we are currently recruiting interim ecommerce experts to join [...]
Don’t get spooked by Halloween, suppliers advised
Don’t get spooked by Halloween, suppliers advised – plan for the specific needs of target shoppers The growing importance of [...]