Latest news and insight
White Paper: “Get Ready For Reset – How to protect your products on supermarket shelves.”
Get Ready For Reset - How to protect your products on supermarket shelves To obtain your FREE copy of our [...]
Successful World Cup for England could be key to grocery sector boost, says Bridgethorne
Successful World Cup for England could be key to grocery sector boost, says Bridgethorne FMCG suppliers and retailers should be [...]
Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears.
Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears. FMCG suppliers need a better [...]
White Paper: Are You Match Fit To Win With Retailers?
Are You Match Fit To Win With Retailers? To obtain your FREE copy of our new White Paper, “Are You Match [...]
White Paper: What will it take for suppliers to wake up to the power of the shopper?
Synopsis The percentage of shopper decisions that are reportedly made in store range from 28% to 70% (source: WPP.com) and [...]
Bridgethorne announces second Insights workshop with all proceeds to GroceryAid
To book your place at our 'Unlocking Actionable Insights' workshop in aid of GroceryAid in London on May 17th, click [...]
Opportunities exist for FMCG suppliers if they focus on the retailer and the shopper, Bridgethorne tells conference
Even though the retail landscape is in a state of almost constant change at the present time, opportunities do still [...]
Bridgethorne’s Nick Kirby urges Food Protein Conference to turn consumer needs into shopper demand
During the course of this week’s inaugural Food Protein Vision conference in Amsterdam, Nick Kirby, Bridgethorne’s Director of eCommerce, Shopper and Analytics, [...]
Quorn’s success highlights need for suppliers to meet changing shopper demands or risk being left behind
Reports that the rise in the number of vegetarians and vegans saw sales of Quorn rise by 16 per cent last year as more [...]
White Paper: “Unavailable Online – Addressing The Grocery Sector’s Invisible Problem”
Synopsis The strong online performance of the retail multiples over the Christmas period has reinforced the need for suppliers to [...]
Supermarkets’ strong online performance increases pressure on suppliers to up their eCommerce game
The strong online performance of the retail multiples over the Christmas period has reinforced the need for suppliers to up [...]
Suppliers must ‘get the basics right’ in NPD as research shows UK grocery sector wasting £30 million per year on failed product launches
FMCG suppliers need to work harder on the basics of demonstrating how new products will drive sales for retailers, online [...]
Suppliers’ Christmas gift to themselves should be insights to aid greater understanding of what motivates shoppers
With forecasters predicting that rising inflation could steer Christmas shoppers away from premium food and drink products this year, FMCG [...]
Increasing trend towards ethical category visions helping to win hearts & minds as well as deliver growth
There is an emerging trend to bring a socially responsible element to category visions that shapes the category and brand [...]
Embrace the potential for eCommerce – Estonian meat retailers hear from UK specialist
Delegates to a meat industry conference in Estonia, a market where online grocery is very much in its infancy and accounts [...]
Joint Business Planning with Retailers Offers A Route To Success for FMCG Suppliers
FMCG suppliers able to develop strategic joint business plans that inspire commitment from retail partners are the ones that will [...]