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Category Shopper & Sales
- A multi-channel Christmas demands great insight into shopper behaviour
- Are Ocado losing growth share in online grocery shopping?
- As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase
- Automate the process of collating EPOS data from multiple retailers
- Better insights from EPOS sales data hold the key to improved retailer relationships for FMCG suppliers
- Better understanding of shoppers key to keeping products on supermarket shelves, Bridgethorne tells London conference
- Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears.
- Beware the Valentine’s Day Massacre
- Board level commitment to ecommerce could be holding suppliers back, Industry Round Table hears
- Brands need better shopper insights to fully capitalise on rise in meat-free eating
- Brands should follow Tesco’s lead and focus on growth in demand for single portion meals
- Bridgethorne launches Category Tools to deliver better ROI on data purchasing
- Bridgethorne’s Nick Kirby urges Food Protein Conference to turn consumer needs into shopper demand
- Britain’s changing tea tastes offers prospect of further category growth, says Bridgethorne
- Britain’s gin attraction reveals potential for category growth to meet shopper demand
- Carrier bags & food waste – shopper concerns about environment don’t always translate into action, reports Bridgethorne Shopper Index
- Changing tea tastes offer prospect of further category growth, says Bridgethorne
- Chocolate leads our Easter thinking ahead of religion, family and time off of work
- Coffee pods & rice pouches in the inflation basket show importance of satisfying time-poor shoppers
- Could healthy eating pressure leave the door open for category growth?
- Did your margins come down with the Christmas decorations?
- Don’t get spooked by Halloween, suppliers advised
- E-Cigarette growth towards £350m sector shows importance of insight in category growth and management, says Bridgethorne
- Embrace the potential for eCommerce – Estonian meat retailers hear from UK specialist
- Ex-Tesco Chief’s comments put the spotlight on shopper management, says Bridgethorne
- Extended opening hours unlikely to drive growth without specific activity to encourage footfall , reports first quarterly Bridgethorne Shopper Index
- Facebook targeting on posts
- Failure of grocery sector to keep pace with UK online spend should be a wake up call, says Bridgethorne
- failure to target the shopper as well as the consumer could see the World Cup as a missed retail opportunity
- Fall in supermarket spending demands improved shopper understanding & more effective range management
- FMCG manufacturers must seize the initiative in retailer range reviews or face the consequences, says Bridgethorne.
- FMCG suppliers need to become master storytellers to succeed with grocery retailers
- FMCG suppliers need to recognise nuances of e-category management to capture shoppers across all channels
- FMCG suppliers should look to eCommerce to inform product innovation & development
- Focusing on shopper insights could make for a spookily successful Halloween
- From the elderly to the millennials – suppliers who only focus on the family may be missing out, says Bridgethorne
- Future Brands initiative shows NPD is viable with compelling consumer and category rationales
- Gluten-Free Beer Demonstrates Brands Need Better Shopper Insights To Capitalise On Rise In Demand For Specialist Diets
- Growing Easter egg aisles reflect continuing fragmentation of UK shoppers
- Growth in online purchasing underpins need for greater shopper understanding in 2017
- Growth in shoppers who plan their purchases prior to going to the supermarket poses a challenge for FMCG manufacturers
- High awareness of proposed sugar tax not yet transferring into comparable changes in shopper behaviour
- Importance placed on Best Before & Use By Dates changes by age group and life stage, Bridgethorne Shopper Index finds.
- Improving category vision and development is key to brands being competitive in a multiples-dominated market
- Increased sales of English wines reveals that suppliers must understand changing shopper behaviour
- Increasing trend towards ethical category visions helping to win hearts & minds as well as deliver growth
- Insights are critical for suppliers aiming to work with both ‘bricks’ and ‘clicks’ retailers
- Insights are needed to help boost the UK’s five-a-day consumption closer to the guideline daily average
- Insights suggest suppliers should target men for Valentines Day
- Insights the key to the merriest Christmas for FMCG suppliers
- Kingsmill de-listing shows suppliers must be range review ready or risk becoming toast, says Bridgethorne
- Malibu’s ‘digital bottle’ shows how focus is developing on emerging, connected Millennial demographic, says Bridgethorne
- Millennials are a ‘moving target’ for retailers, reports Bridgethorne Shopper Index
- Multiples’ drive into Halal meat market shows growing importance of ethnic shoppers, says Bridgethorne
- Nearly a third of British adults have no plans to celebrate on New Year’s Eve, according to latest Bridgethorne Shopper Index.
- New research revealing the ‘super shopper’ has lessons that brands have to learn
- Not only going green, but growing green
- Opportunities exist for FMCG suppliers if they focus on the retailer and the shopper, Bridgethorne tells conference
- Popcorn’s position as Britain’s fastest growing grocery product could prompt further category growth
- Porridge suppliers get their teeth into ‘shopper understanding’
- Private label v branded products
- Quorn’s success highlights need for suppliers to meet changing shopper demands or risk being left behind
- Recognise the nuances of e-category management to capture shoppers across all channels
- Sainsbury’s reaps benefits from the Queens Jubilee
- Sainsbury’s performance shows importance of convenience in shopper marketing
- Sales growth of ‘free from’ products highlights need to get under the skin of shoppers as well as consumers
- Shopper marketing activity must be strategic to optimise return from Britons’ love of summer barbecues
- So you can have your cake and eat it?
- Soaring venison sales present opportunity for category growth in fresh meat and premium ready meals
- Strong supermarket performances show benefit of getting under the skin of changing shopper behaviour
- Successful World Cup for England could be key to grocery sector boost, says Bridgethorne
- Sugar is the greatest concern for shoppers in terms of what goes into their food, reports Bridgethorne Shopper Index
- Summer of sport set to be a busy time for shoppers, supermarkets and FMCG brands, reports latest Bridgethorne Shopper Index
- Supermarkets’ strong online performance increases pressure on suppliers to up their eCommerce game
- Suppliers can avoid being left out in the cold with an effective ice cream category strategy
- Suppliers must ‘get the basics right’ in NPD as research shows UK grocery sector wasting £30 million per year on failed product launches
- Suppliers must be more aware of the influence of herd mentality on shopper behaviour
- Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit
- Suppliers’ Christmas gift to themselves should be insights to aid greater understanding of what motivates shoppers
- Tesco’s & Sainsbury’s performance demonstrates need for brands and retailers to get to grips with integrated shopper management
- Tesco’s cull of 30% of SKUs highlights importance to be Range Review-ready
- The frugal discount shopper is growing!
- Trick or treat? Shopper concerns about sugar to be tested by Halloween
- View From The Bridge
- View From The Bridge – Opportunity May Be Knocking for Branded Products
- Waitrose chief’s comments on changing shopper habits sound a warning for suppliers
- We are recruiting!
- What can suppliers learn from the rise of the discount retailer?
- What dramatic growth in halloumi sales tells us about the power of the shopper
- White Paper – Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management
- White Paper: “Get Ready For Reset – How to protect your products on supermarket shelves.”
- White Paper: “Unavailable Online – Addressing The Grocery Sector’s Invisible Problem”
- White Paper: What will it take for suppliers to wake up to the power of the shopper?
- Why you have to be a master storyteller to succeed with grocery retailers
- Will online retailing kill the high street?
- Wine suppliers should use insights from global research to help effect category growth, says Bridgethorne
- Year-On-Year research shows pharmacies still dominating supermarkets among shoppers for non-prescription medicines
- Younger shoppers most likely to embrace Amazon as a grocery retailer reports Bridgethorne Shopper Index
- Younger shoppers shunning fresh fruit and vegetables in favour of ready meals and pasta
News
- As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase
- Better understanding of the needs, habits and behaviours of shoppers and consumers needed, conference hears.
- Brands should follow Tesco’s lead and focus on growth in demand for single portion meals
- Bridgethorne announces second Insights workshop with all proceeds to GroceryAid
- Bridgethorne launches new Virtual Training Service
- Bridgethorne’s Nick Kirby urges Food Protein Conference to turn consumer needs into shopper demand
- Britain’s changing tea tastes offers prospect of further category growth, says Bridgethorne
- Britons don’t stock up on cold & flu remedies but do on pain relief meds, new research reveals
- Don’t get spooked by Halloween, suppliers advised
- Embrace the potential for eCommerce – Estonian meat retailers hear from UK specialist
- FMCG suppliers need to plan now how to rise to the challenge presented by Tesco deal to buy Booker.
- Former GroceryAid Director General joins Bridgethorne in advisory role
- Future Brands initiative shows NPD is viable with compelling consumer and category rationales
- Gluten-Free Beer Demonstrates Brands Need Better Shopper Insights To Capitalise On Rise In Demand For Specialist Diets
- Growing Easter egg aisles reflect continuing fragmentation of UK shoppers
- Increasing trend towards ethical category visions helping to win hearts & minds as well as deliver growth
- Insights the key to the merriest Christmas for FMCG suppliers
- Joint Business Planning with Retailers Offers A Route To Success for FMCG Suppliers
- Opportunities exist for FMCG suppliers if they focus on the retailer and the shopper, Bridgethorne tells conference
- Popcorn’s position as Britain’s fastest growing grocery product could prompt further category growth
- Quorn’s success highlights need for suppliers to meet changing shopper demands or risk being left behind
- Responding to the New Reality Through Virtual Training
- Shopper marketing activity must be strategic to optimise return from Britons’ love of summer barbecues
- Successful World Cup for England could be key to grocery sector boost, says Bridgethorne
- Supermarkets have plenty to play for as a third remain undecided where to do their Christmas food shopping
- Suppliers must prepare now for inevitable cost price negotiations in event of no-deal Brexit
- Suppliers’ Christmas gift to themselves should be insights to aid greater understanding of what motivates shoppers
- View From the Bridge – Are we facing a supermarket shelf apocalypse?
- View From the Bridge – Land Grab for Loyalty as Pressure Is Applied to Household Budgets
- View from the Bridge – Recession Incoming – How Can Brands & Retailers Respond?
- We are recruiting!
- White Paper – Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management
- White Paper: “Get Ready For Reset – How to protect your products on supermarket shelves.”
- White Paper: “Unavailable Online – Addressing The Grocery Sector’s Invisible Problem”
- White Paper: Are You Match Fit To Win With Retailers?
- White Paper: What will it take for suppliers to wake up to the power of the shopper?
- Why does insight matter and how can you unlock it?
Research
Training Academy
- Bridgethorne announces second Insights workshop with all proceeds to GroceryAid
- Bridgethorne launches new Virtual Training Service
- Bridgethorne teams up with Nielsen to offer insight training
- Bridgethorne to offer limited free training workshops for FMCG suppliers
- FMCG suppliers need to be aware of retailer priorities and better prepared for their own ‘Marmite’ price conversation
- Grocery suppliers need greater understanding of how GSCOP can help their businesses
- Grocery suppliers need to upskill to capitalise on developing online opportunity
- GroceryAid teams up with Bridgethorne to raise funds through Insight Training workshops
- Is spend on training an investment or a cost?
- Joint Business Planning with Retailers Offers A Route To Success for FMCG Suppliers
- Predictions of potential FMCG skills shortage could mean enhanced role for outsourced expertise
- Responding to the New Reality Through Virtual Training
- White Paper: Are You Match Fit To Win With Retailers?
- Why does insight matter and how can you unlock it?
Contact Us
Bridgethorne Limited
The Old Brewery
22 Russell St
Windsor
SL4 1HQ0870 124 5566