Category Vision

Working with your team to create a true picture of future commercial success

An insight-based category vision identifies the key drivers for sustainable, long-term performance. It sets out achievable strategic initiatives that will deliver category growth.

Category Vision Services

With the Bridgethorne team, creating a category vision is a collaborative process. We work with you efficiently and engage the key stakeholders in your business, so your category vision is well understood and supports your overall goals. With our experience and insight, we can challenge the status quo where needed, to deliver a vision that is:

Inspirational and realistic
  • Builds in retailer collaboration
  • Gives compelling reasons for consumers to increase consumption, usage and frequency of purchase occasions
Insightful and credible
  • Based on true understanding of consumer needs, shopper behaviours, macro trends and channel dynamics
Actionable and sustainable
  • Delivers results now and in the future, for enduring trade performance
Mutually desirable
  • Drives category sales and profit in a way that benefits both your business and your retail partners

The benefits

  • A quantified, 3-year vision for the category
  • Key drivers of future category growth identified
  • A framework of supporting strategies and viable tactics
  • Thought leadership credentials, both in your business and with your trade partners
  • Enhanced team capability for future strategic category development
  • A platform for future company plans and activities
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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