Ecommerce Strategy 2017-07-20T21:54:36+00:00

eCommerce strategy

Tackle eCommerce performance from the top, so your whole business is contributing to commercial success online

We’ll help you develop a truly effective, integrated eCommerce strategy, with supporting processes and organisational capabilities, so that eCommerce contributes to its full potential towards the long-term success of your business.

Best practice, comprehensive eCommerce planning

There are three core elements to our proven eCommerce strategy development approach.

Strategic planning

We build you a bespoke strategic eCommerce framework, focusing on ‘Where to Play’, ‘How to Win’ and ‘How to Deliver’. This provides you with a robust operating model and processes to win in eCommerce, with KPIs to measure success.

Capability assessment and roadmap

We evaluate your organisation’s eCommerce capabilities, benchmarking them against industry best practice. We’ll identify skill gaps in your teams and ways to fill them. You’ll receive a roadmap for building the skills of your people and organisation, allowing you to embed it through your capability development programme or with operational support.

E-category management

Our step-by-step approach to e-category management is easy to embed in your organisation. You and your team will be able to analyse eCommerce metrics effectively. In practice, this means you can confidently re-define categories against online shopper needs, identify category and product growth opportunities and develop winning tactics specific to the online channel and shopper.

The benefits

  • A defined and effective operating model for eCommerce in your organisation
  • A highly skilled, multi-functional eCommerce team
  • A process for e-category management that’s embedded into your organisation
  • Commercial success in your on-line channels
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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