Ecommerce Customer Management 2017-07-21T10:59:20+00:00

Ecommerce Customer Management

Make the greatest impact to retailers in the online channel. Empower your team to keep pace with the needs of a changing market

The Bridgethorne team can identify and develop the optimal eCommerce channel plan for your business. It will deliver a commercial framework to help you win listings with both multi-channel and ‘pureplay’ eCommerce retailers.

Effective ecommerce planning

Our experience, knowledge and insight into the eCommerce market means we can help you develop and embed highly effective eCommerce channel and customer business plans.

We do this by:

  • Helping you understand the rules of customer engagement for online, compared to high street formats
  • Working with you to build bespoke commercial plans for the online channel, by retailer
  • Aligning your on-line approach to the broader organisation’s approach
  • Identifying the best toolkit of sales tactics to engage your target online retailer customers
  • Deploying your online channel plan by embedding commercial team guidelines and training.

The benefits

  • Clearly understand the differences between multi-channel and pure eCommerce retailers
  • eCommerce channel plans that support the delivery of your wider business objectives
  • An online channel plan that is effective either by itself or as part of a seamless omni-channel approach
  • Stronger team capability to roll out and manage the process in future channel planning cycles.
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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