Category Tools

Direct access to top quality, meaningful category analysis that powers brand and category performance today and tomorrow

Understand your category with deeper insights and free your team from time-consuming, manual data analysis.

Category Tools Suite

Bridgethorne’s suite of category tools can help you with a wide variety of category management tasks from category reporting, identifying and quantifying opportunities to preparing for a retailer range review. Our tools do the leg work for you, producing ongoing and robust information so you can focus on creating value-adding category propositions.

You get a range of Excel-based category tools populated with your existing category data. Depending on the data you have and your particular information requirements, you can buy the whole suite or just one or two tools.

We provide training as standard, focusing on the commercial application of the tools and how to use the tools.

Market Coverage
Gap Analysis
Deserved Distribution
Range Architecture
Opportunity Quantifier
Market Overview
Distribution Matrix
Contribution to Change
Top & Tail Quadrant
Size of Prize

The benefits

Save time and resources

  • With Bridgethorne’s category tools, you replace time-consuming manual data processing with robust evaluation that you can call up at the click of a button

Dependable:

  • Category tools deliver a consistent approach and quality of output that you can sustain even when team members change

Delivers ROI

  • Category tools make the most of your data purchases from organisations like IRI, Nielsen and Kantar

Credible and respected

  • Our category tools use best-in-class analysis techniques that are robust and universally accepted by increasingly data savvy retailers
Get in touch:

Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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