100% through the shopper lens
Placing shoppers at the heart of tactical and strategic planning
With less than two seconds to Stop-Engage-Convert, shoppers make a purchase decision within a heartbeat of encountering your brand in store. That moment is shaped by experiences, beliefs and biases created over a lifetime, from the cradle to grave.
At Bridgethorne, we discover what makes shoppers tick, pick, click and buy your brands, in your category. We watch, listen and analyse the behaviours and attitudes of thousands of shoppers and consumers every week using the complete range of current research tools.
We dig deeper to reveal the science behind shopper behaviour, what drives purchase decisions and how to nudge those decisions in your favour.