Applied Behavioural Science 2017-07-21T16:12:25+00:00

Applied Behavioural Science

Our researchers are trained to dig deeper in order to reveal the true behavioural economics of shopper decision making

Face-to-face, qualitative research is therefore an important element in our approach.

The approach

Consumers and shopper behaviour are at the heart of everything we do
Real time in-store
  • Eye Tracking
  • Virtual Reality Shelf
  • Ethnography Immersions
  • Accompanied Shops

Segmentation, market assessment
  • Usability Diagnostics
  • Co-creative Sessions

We observe and analyse sub-consciously demonstrated cues:

  • Body language and reflexes (live and recorded observation)
  • Visual perception and attention (eye tracking)
  • Inconsistencies and contradictions between the utility-based explanations given by participants and the confessional bursts of truth where emotions, biases and heuristics are revealed (moderated sessions)

We delve into cultural & social influences and prior experience, beliefs, perceptions and, ultimately, those heuristics (rules of thumb) and biases that humans employ to make choices easily.

Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to learn what makes your shoppers, consumers and brands tick.

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