Applied Behavioural Science
Our researchers are trained to dig deeper in order to reveal the true behavioural economics of shopper decision making
Face-to-face, qualitative research is therefore an important element in our approach.
Consumers and shopper behaviour are at the heart of everything we do
Real time in-store
- Eye Tracking
- Virtual Reality Shelf
- Ethnography Immersions
Segmentation, market assessment
- Usability Diagnostics
We observe and analyse sub-consciously demonstrated cues:
- Body language and reflexes (live and recorded observation)
- Visual perception and attention (eye tracking)
- Inconsistencies and contradictions between the utility-based explanations given by participants and the confessional bursts of truth where emotions, biases and heuristics are revealed (moderated sessions)
We delve into cultural & social influences and prior experience, beliefs, perceptions and, ultimately, those heuristics (rules of thumb) and biases that humans employ to make choices easily.
Our clients are always coming back for more
Discover what we could do for you
Please get in touch if you’d like to learn what makes your shoppers, consumers and brands tick.
3 Arlington Square
0870 124 5566