Consumers and shopper behaviour are at the heart of everything we do
Real time in-store
- Geo-fence Intercepts
- Eye Tracking
Face to Face Intercepts
Real time online
- Web Tracking
- Online Intercepts
Case study: Beverages
Challenge: How does a global player with an extensive portfolio avoid the pitfalls of commoditising a niche category whilst growing volume? What are the levers which will broaden acquisition and deepen engagement?
Approach: We accompanied shoppers along their path to purchase, eye tracking their behaviour as they sought out products and brands, and immersing ourselves in the on trade and off trade retail environments.
Solution: Take an integrated and optimised approach across all channels, focussing around occasion, servings and the brand stories behind authentic provenance. Provide retailers with evidence to re-merchandise the category, making it easier and more appealing to shop a hitherto complex and inhibiting retail space.
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