Every week we track shopper behaviour in a range of categories. This alerts us to changing tides of shopper usage and attitude and the resulting behaviour shifts. We use this insight to predict and explain potential changes in category dynamics at the earliest opportunity.
Our research helps you to stay on the front foot, to remain leaders or become innovative challengers, positioned to re-define the category and work in close alignment with retail customers to unlock its potential.
We work closely with Bridgethorne’s category team to develop insights and create commercial traction from them, providing retail-ready proposals that are validated with hard facts and data.