Consumers and shopper behaviour are at the heart of everything we do
Real time in-store
- Geo-fence Intercepts
- Eye Tracking
Face to Face Intercepts
Segmentation, market assessment
- Shopper U&A Studies
- Segmentation Studies
- Virtual Reality Shelf
Case study: Skincare
Challenge: How does a brand that has been long established in its category adapt and regain leadership as shoppers shift towards new and different propositions which have re-defined the category away from its core?
Approach: We accompanied shoppers along their path to purchase, eye tracking their behaviour as they sought out products and brands on the retail shelf. We immersed ourselves in their world in discussion groups and validated our findings with 1,800 shoppers via an online survey.
Solution: Modernise and reassert the brand’s USP, strengthening its impact and prominence at point of purchase and redefining the category – its layout, signage and mix of competitors – based on shopper and consumer needs.
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