Welcome to Bridgethorne

Inspired by Insight

Creating commercial power for our brand and retailer clients through insight.

We’re category, shopper and sales specialists devoted to helping you drive profitable growth for your brands. We transform data and research into practical and dependable insight that you can act upon with absolute confidence.

Our team provides consultancy, research, training and outsourced services to get your products onto the right retail shelves and into shoppers’ baskets. We’re here to drive commercial performance – revealing real opportunities and helping you to capitalise on them and compete successfully.

You’ll find we’re easy to work with, passionate about what we do and true experts in the field. We’ve extensive experience working with brands at all stages of their evolution, from new category entrants to established and famous names.

What we do…

Category, Shopper & Sales

Training Academy


Interim & Outsource

Culture & Careers

At Bridgethorne, we’re friendly, entrepreneurial, hard-working and driven by achieving success for our impressive range of clients and brands. If you like the sound of that and you’re a high calibre FMCG specialist looking for a new role, we’d love to hear from you.

>> Read about our culture

Shopper Marketing Interims & Associates

Due to increasing demand for Bridgethorne’s Shopper Marketing Services, we are currently recruiting highly talented Shopper Marketing Interims/Associates of all levels to join our associate network. If you are currently looking for interim roles, have [...]

Research Associate

We are currently looking to increase resource within our Research team to join our professional network of Associates. If you are looking for flexible roles, have hands-on experience of independently working within a research agency [...]

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Latest news and insight

White Paper – Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management

White Paper - Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management   With predictions that 18% of all UK retail purchases will occur online this year and that, by 2040, up to 95% of purchases will be facilitated by eCommerce1, FMCG suppliers should be addressing their e-category management strategy as a priority. Yet, despite 77% of UK adults having bought goods or services online, four in ten purchases being made using only an online channel for searching and buying, and millennials now making 54% of their purchases online2, category management and shopper management specialist Bridgethorne [1] says that not enough suppliers recognise the differences between e-category management and conventional category management and are consequently failing to build an optimum e-category capability. In its updated White Paper entitled Winning Online By Embracing E-Category Management, Bridgethorne says it can see suppliers failing to extend their category management skills to e-commerce, meaning that they are not building insights from online shopper behaviour in order to understand shoppers, retailers and categories more fully. “Success in the e-commerce space requires adapting to a different selling environment. Retailers will also be looking to their suppliers to demonstrate a clear understanding of online insight and shopper behaviour and how to grow their category online,” explains Clare Adames, Head of eCommerce at Bridgethorne. “This demands a greater focus on defining online categories, category [...]

We are recruiting!

We are recruiting! Due to high demand for Bridgethorne’s ecommerce services, we are currently recruiting interim ecommerce experts to join our talented Associate network. We are looking for high calibre specialists who have worked in ecommerce roles across retail/shopper and [...]

Don’t get spooked by Halloween, suppliers advised

Don’t get spooked by Halloween, suppliers advised – plan for the specific needs of target shoppers The growing importance of Halloween as a retail shopping occasion underlines the importance for brands to exploit its potential by developing activation plans that [...]

News & Insight

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Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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