Training Academy2023-05-30T07:36:52+01:00

Training Academy

Our skills can be your skills. Training delivered by the leading experts in the industry. Using winning techniques, we make it relevant so you can put it to work straight away.

Our ambition is to build the capability of organisations and individuals to deliver commercial results. Our training is designed to embed deeply best practice ways of working that build expertise for all. We offer training and coaching at all levels, in all aspects of key account management, category management and shopper marketing. It’s ideal for ongoing team development or new starters.

Client satisfaction is paramount.  We believe that training should deliver a tangible return on investment. That means your people being able to apply what they’ve learned immediately. All our programmes are designed and taught by experienced practitioners with proven training experience.

  • We’re passionate about empowering individuals and organisations to perform better.
  • We put the needs of the learner at the heart of everything we do
  • We offer blended programmes, which may include workshops, eLearning, virtual or face-to-face coaching
  • We know that one size does not fit all, so our capability programmes are custom built according to your needs

Click below to watch a selection of short training videos

Principles of Category Management
Fundamentals of Unlocking Actionable Insights
Fundamentals of Compelling Presentations

What we do…

Capability Assessment

Capability Programmes

Category & Shopper Training Workshops

Sales Management Training Workshops

Virtual Training

‘Grow Your Own’ Functional Coaching

Our approach to training

We use a combination of training techniques. It’s all about participant engagement before, during and after training, to ensure optimal learning and commercial impact.

Blended learning in practice:

-4 weeks: Engage senior team for buy-in to learning and embedding objectives

-2 weeks: Engage delegates with pre-course work

0 weeks: Training delivery

+2 weeks: Post-training line manager review

+4 weeks: Post-training follow-up

+8 weeks: Post-training follow-up

Leadership engagement

We want senior leaders and line managers to be aware of and actively bought into the training or capability development objectives and concepts throughout the learner’s journey.

Support infrastructure

We give learners support and direction to make sure they can apply concepts in practice, to benefit both the business and themselves.

Accountability and measurement

Our programmes build in processes to ensure learners and their line managers are accountable for making the most of the learning in-role immediately and ongoing.

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News & Insight

Responding to the New Reality Through Virtual Training

by Paul Weiss, Director of Capability Development, Bridgethorne Training Academy When it comes to commercial training, we know from feedback that participants respond best to engaging content delivered through highly-interactive workshops. So, it’s critical to our [...]

Bridgethorne launches new Virtual Training Service

  Bridgethorne is launching  a new Virtual Training Service to enable under pressure FMCG and retail staff to get a stimulating break from challenging work routines in the current Covid-19 situation. New Virtual Training [...]

White Paper: Are You Match Fit To Win With Retailers?

Are You Match Fit To Win With Retailers? To obtain your FREE copy of our new White Paper, “Are You Match Fit To Win With Retailers?” please email diane.price@bridgethorne.com Synopsis The recent announcement of a proposed merger [...]

Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about building your team’s capability through our market-leading category, shopper and sales management training workshops and programmes.

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