Consumers and shopper behaviour are at the heart of everything we do
- Ethnography Immersions
- Segmentation Studies
Case study: Soft Drinks
Challenge: How can a brand which is successful in other markets, adapt to win consumer trial and loyalty in an intensely competitive soft drinks category, whilst preserving its core brand heritage?
Approach: We listened to a range of shopper typologies in exploratory and pre-tasked discussion groups and cross-referenced the findings to the quantitative consumer trend tracking of Bridgethorne’s Shopper Index.
Solution: Re-affirm the brand’s core heritage with communication and packaging design which simply and clearly emphasises the quality and uniqueness of taste backed up by cues on authentic provenance and recipes.
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