Compelling selling propositions

Home in on the rationales that really matter to your target retailers when introducing new products or need to reinforce your brand’s importance to them and the category

A best-in-class, retailer-facing presentation based on compelling insights. It gives you the greatest chance to achieve your objective, from introducing new concepts to defending against delisting.

Persuasive arguments for your brand

Based on consumer and shopper insight, Bridgethorne’s compelling selling propositions clearly articulate the opportunities for new initiatives, concepts and new product development. They can also provide a defence rationale against delists and distribution threats. Our presentation makes the persuasive arguments you need, based on evidence from data insight.

Compelling selling propositions focus on creating category-enhancing validations that explain:

  • Why the idea or product is relevant for the retailer and their shoppers
  • Which category challenges it addresses
  • Which consumer and shopper insights support the idea and inspire a compelling proposition
  • The realistic, incremental category opportunity that will motivate action

Our approach

Data Review
Research/data purchase (optional)
Market analysis & assessment
Category proposition development
Selling story presentation creation

Our best practice approach is methodical and comprehensive. We take into account all the key factors, using accurate and credible data to inform insights that translate into a compelling selling story in the final presentation.

The benefits

  • Gain credibility with retailers so you can influence them effectively
  • Demonstrate that you understand your retailer’s business
  • Gain advantage against competitor brands
  • Add listings, increase distribution or extend space so you can sell more
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Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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