Based on consumer and shopper insight, Bridgethorne’s compelling selling propositions clearly articulate the opportunities for new initiatives, concepts and new product development. They can also provide a defence rationale against delists and distribution threats. Our presentation makes the persuasive arguments you need, based on evidence from data insight.
Compelling selling propositions focus on creating category-enhancing validations that explain:
- Why the idea or product is relevant for the retailer and their shoppers
- Which category challenges it addresses
- Which consumer and shopper insights support the idea and inspire a compelling proposition
- The realistic, incremental category opportunity that will motivate action