We offer coaching in the disciplines of key account management, category management and shopper marketing.
The ‘Grow Your Own’ programme allows small teams or individuals to build capability via practice, review and sharing of outcomes in a comfortable, risk-free coaching environment.
Our coaching can address general capability needs or it can take place during a live project or specific challenge. It’s designed to provide immediate, practical support and the development required to achieve a particular outcome.
- Assess current capabilities, to determine the most relevant areas to concentrate on
- Half or full day workshops built on agreed key principles, tools and processes
- A tailored approach for coaching and review sessions
Example ‘Grow your Own’ category manager modules:
- Principles of category management
- Data analysis, interpretation and insight generation
- Range review process
- Space and merchandising management
- Strategic category management
- Presentations and category selling skills
- Building trade relationships
- Shopper marketing