‘Grow your Own’ functional coaching

Build skills from the inside out, with a truly customised approach to embedding best practice and expert knowledge

‘Grow your Own’ does exactly what the name suggests – allowing you to train team members at all levels in category management, shopper marketing and key account management. They can develop new skills in-role or as part of cross-functional career progression.

Bespoke coaching for individuals or small teams

We offer coaching in the disciplines of key account management, category management and shopper marketing.

The ‘Grow Your Own’ programme allows small teams or individuals to build capability via practice, review and sharing of outcomes in a comfortable, risk-free coaching environment.

Our coaching can address general capability needs or it can take place during a live project or specific challenge.  It’s designed to provide immediate, practical support and the development required to achieve a particular outcome.

  • Assess current capabilities, to determine the most relevant areas to concentrate on
  • Half or full day workshops built on agreed key principles, tools and processes
  • A tailored approach for coaching and review sessions

Example ‘Grow your Own’ category manager modules:

  • Principles of category management
  • Data analysis, interpretation and insight generation
  • Range review process
  • Space and merchandising management
  • Strategic category management
  • Presentations and category selling skills
  • Building trade relationships
  • Shopper marketing

The benefits

  • A consistent approach and learner-centred experience in core commercial areas
  • Deliver core competencies based on key principles, reflecting the company’s needs and individuals’ current knowledge and capability gaps
  • Individual or small team tailored programme
  • Coaching conducted by experts in their field, to transfer hands-on experience and know how
  • Access to industry-leading tools and benchmarked best practice
  • Rapid response to tactical business challenges
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about building your team’s capability through our market-leading category, shopper and sales management training workshops and programmes.

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