Collaborative Business Planning 2017-07-20T21:58:42+00:00

Collaborative business planning

Work with your retailers to meet mutually beneficial objectives. Build trust and achieve great commercial performance together

Bridgethorne’s collaborative business planning service helps you identify strategic common ground with your key customers. Its insights are designed to drive competitive advantage, leading to consistent and mutual sales and profit growth.

A custom approach based on proven principles

We’ll design a bespoke approach for your organisation, based on proven best practice and experience, so it meets your specific needs and circumstances.

At the heart of the solution will be one or more interactive workshops. We’ll use these to work with you and your retailers hands-on, efficiently combining capability development and creating practical, facilitated outline business strategic business plans for your priority categories.

The workshops will prepare you to engage with your target customers in a compelling and successful way, exploring key requirements and criteria.

We make our workshops practical, purposeful, engaging and enjoyable for your teams, inspiring them to commit to and deliver on the goals we define together.

The benefits

  • Reactive demands for day to day margin gains are balanced by discussions on long-term, mutual growth
  • Challenge new initiatives constructively and assess their value to the category, so they can be adopted with confidence
  • Develop a challenging but collaborative relationship that’s valued by all parties
  • Deliver above category-average growth
  • Achieve strong participation by key retailers in strategic category development initiatives
Get in touch:

Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

Contact Us: