We have the know-how to develop insight-based strategies to target your shoppers most effectively.
Working with key members of your commercial team, we apply proven best practice approaches to review your existing strategic and annual planning processes and identify the shopper role in each.
We translate consumer and brand, strategy into shopper strategies for optimal impact along the shopper journey. You get a clearly articulated strategic role for your shopper, incorporated in all your key planning documents.
The output is a shopper strategy development programme: a 1- to 3-year overview shopper strategy document that’s directly linked to your commercial strategies.