Market Entry

Rationales for new product launches with a GO/NO GO decision you can act on with real confidence

As part of your preparations for a new product launch, our in-depth market entry assessment confirms and defines the category opportunity and assesses the financial rewards for your brand and your retailer.

Understand and define your target market

Bridgethorne’s detailed market entry service determines the category opportunity and potential commercial benefit of launching a new product in the UK market. We provide a clear GO / NO GO recommendation, with practical, general launch proposals. We can extend this to an optional compelling selling proposition that’s customised for launches within your target UK retailers.

With our market entry service, you’re well placed to persuade retailers to list your new product. You’ll have objective, insight-based evidence to support your proposition in the target market and retailer.

Our approach

Macro Assessment
Category Assessment
Consumer Assessment
Shopper Assessment
In-Store Assessment
Market Modelling


Our approach is both structured and thorough. We start with a clear market overview before moving on to define category positioning, consumer and shopper needs and in-store factors. Then we model projected performance in the market to arrive at a GO / NO GO decision you can act on with real confidence.

The benefits

  • Credibility with retailers so you can influence them effectively
  • Show that you understand your retailer’s business
  • Gain advantage against competitor brands
  • Add listings, increase distribution or extend space so you can sell more
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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