Rationales for new product launches with a GO/NO GO decision you can act on with real confidence
As part of your preparations for a new product launch, our in-depth market entry assessment confirms and defines the category opportunity and assesses the financial rewards for your brand and your retailer.
Understand and define your target market
Bridgethorne’s detailed market entry service determines the category opportunity and potential commercial benefit of launching a new product in the UK market. We provide a clear GO / NO GO recommendation, with practical, general launch proposals. We can extend this to an optional compelling selling proposition that’s customised for launches within your target UK retailers.
With our market entry service, you’re well placed to persuade retailers to list your new product. You’ll have objective, insight-based evidence to support your proposition in the target market and retailer.
GO / NO GO
- Credibility with retailers so you can influence them effectively
- Show that you understand your retailer’s business
- Gain advantage against competitor brands
- Add listings, increase distribution or extend space so you can sell more
Our clients are always coming back for more
Discover what we could do for you
Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.
3 Arlington Square
0870 124 5566