Future Brands initiative shows NPD is viable with compelling consumer and category rationales, says Bridgethorne Joint Managing Director, Andrew Cole. [...]

Shopper marketing activity must be strategic to optimise return from Britons' love of summer barbecues A new study that has [...]

As growth slows, suppliers & retailers need to improve the shopper’s online path to purchase FMCG suppliers and retailers need [...]

Growing Easter egg aisles reflect continuing fragmentation of UK shoppers, says Bridgethorne With British consumers expected to spend in the [...]

White Paper - Suppliers Failing To Recognise The Differences Between E-Category Management And Conventional Category Management   With predictions that 18% of all UK retail purchases will occur online this year and that, by 2040, up to 95% of purchases will be facilitated by eCommerce1, FMCG suppliers should be addressing their e-category [...]

We are recruiting! Due to high demand for Bridgethorne’s ecommerce services, we are currently recruiting interim ecommerce experts to join [...]

Don’t get spooked by Halloween, suppliers advised – plan for the specific needs of target shoppers The growing importance of [...]

Britain’s changing tea tastes offers prospect of further category growth, says Bridgethorne Research showing the extent to which the UK [...]

Gluten-Free Beer Demonstrates Brands Need Better Shopper Insights To Capitalise On Rise In Demand For Specialist Diets The UK’s leading [...]

Brands should follow Tesco’s lead and focus on growth in demand for single portion meals Tesco’s decision to significantly expand [...]