Latest news and insight
Porridge suppliers get their teeth into ‘shopper understanding’
The great British porridge boom, largely brought about by the explosion in sales of instant pots and sachets, represents the [...]
What dramatic growth in halloumi sales tells us about the power of the shopper
The dramatic growth in sales of halloumi – the once niche Cypriot cheese – provides further evidence that our changing [...]
Tesco’s & Sainsbury’s performance demonstrates need for brands and retailers to get to grips with integrated shopper management
The financial performance of two of the big retail multiples – Tesco and Sainsbury’s – reinforces the importance of retailers [...]
Focusing on shopper insights could make for a spookily successful Halloween
Brands and retailers should be making greater use of insights into shopper attitudes towards special occasions in order to be [...]
Brands need better shopper insights to fully capitalise on rise in meat-free eating
One of the UK’s specialists in category and customer management and shopper marketing says the decision by Ocado, the UK’s [...]
Increased sales of English wines reveals that suppliers must understand changing shopper behaviour
Changing social habits and demographic changes are impacting on the food and drink we buy and, as importantly, the ways [...]
A multi-channel Christmas demands great insight into shopper behaviour
Asda has predicted that up to 75% of its customers are likely to shop across stores and online channels this Christmas. [...]
Insights are critical for suppliers aiming to work with both ‘bricks’ and ‘clicks’ retailers
The fierce competition for consumers between bricks and clicks retailers could present new opportunities for suppliers if they can gain [...]
So you can have your cake and eat it?
New research from Mintel has revealed that volume sales of small cakes has overtaken that of large cakes, with sales [...]
Suppliers must be more aware of the influence of herd mentality on shopper behaviour
With the Great British Summer still threatening to properly reveal itself, FMCG suppliers have been advised to consider how best [...]
What can suppliers learn from the rise of the discount retailer?
Although affluent areas are not necessarily the natural home of the discount retailer, success for cut-price stores in these areas has [...]
Bridgethorne teams up with Nielsen to offer insight training
Bridgethorne, the category management, shopper marketing and customer development specialist, has teamed up with Nielsen, a global provider of information [...]
Growth in shoppers who plan their purchases prior to going to the supermarket poses a challenge for FMCG manufacturers
Research which shows that nearly nine in ten consumers – 88% – typically now plan their shop prior to physically [...]
FMCG manufacturers must seize the initiative in retailer range reviews or face the consequences, says Bridgethorne.
Most FMCG manufacturers still haven’t grasped the importance of taking the initiative in the annual round of range reviews by [...]
Improving category vision and development is key to brands being competitive in a multiples-dominated market
The continued domination of the retail FMCG market by the large multiples means that a suppliers’ best chance of success [...]
Could healthy eating pressure leave the door open for category growth?
Healthier Living Pressure is mounting on us all to lead healthier lives. The government has already announced that a consistent [...]