Latest news and insight
Kingsmill de-listing shows suppliers must be range review ready or risk becoming toast, says Bridgethorne
The announcement that Tesco is delisting Kingsmill bread sends a warning to all suppliers that they must make their contribution [...]
Wine suppliers should use insights from global research to help effect category growth, says Bridgethorne
A new global survey into wine retailing trends, which has identified the rise of convenience purchasing, online sales and store [...]
Tesco’s cull of 30% of SKUs highlights importance to be Range Review-ready
The decision by Tesco to reduce the number of products it stocks by up to 30% in an attempt to [...]
Insights suggest suppliers should target men for Valentines Day
With around two thirds of the estimated £900 million that Britons will spend on gifts for their partners for Valentines [...]
Ex-Tesco Chief’s comments put the spotlight on shopper management, says Bridgethorne
Comments made by Sir Terry Leahy, the former chief executive of Tesco, that the company was at its best when [...]
Waitrose chief’s comments on changing shopper habits sound a warning for suppliers
Comments by Mark Price, the Managing Director of Waitrose, that changes in British shopping habits are “far more fundamental than [...]
Changing tea tastes offer prospect of further category growth, says Bridgethorne
Research showing the extent to which the UK is embracing herbal teas and fruit infusions at the expense of traditional [...]
Insights are needed to help boost the UK’s five-a-day consumption closer to the guideline daily average
National food consumption data compiled by the European Food Safety Authority (EFSA) and based on dietary surveys across Europe suggests [...]
Soaring venison sales present opportunity for category growth in fresh meat and premium ready meals
The news that sales of venison in the UK have reportedly risen by 400% over the last year shows that [...]
Suppliers can avoid being left out in the cold with an effective ice cream category strategy
Significant growth in sales of ice cream underlines the importance of suppliers having an effective category strategy that can lead [...]
failure to target the shopper as well as the consumer could see the World Cup as a missed retail opportunity
Brands that are looking to exploit the potential of the forthcoming World Cup in Brazil need to be preparing strategies [...]
Multiples’ drive into Halal meat market shows growing importance of ethnic shoppers, says Bridgethorne
The announcement that Tesco and Sainsbury’s are stepping up their Halal meat offerings with new branded fixtures in store reinforces [...]
New research revealing the ‘super shopper’ has lessons that brands have to learn
New research that suggests that 70% of all retail spending in the UK comes from only 18% of shoppers reinforces [...]
Sainsbury’s performance shows importance of convenience in shopper marketing
The performance of Sainsbury’s this Christmas – and the fact that it now has more convenience stores than conventional supermarkets [...]
Beware the Valentine’s Day Massacre
Brands that focus on the consumer and forget the shopper could be facing a Valentine’s Day massacre, says Bridgethorne co-founder [...]
E-Cigarette growth towards £350m sector shows importance of insight in category growth and management, says Bridgethorne
As the Government contemplates the introduction of plain packaging for cigarettes and 724,000 people work towards a "quit date" with [...]