Latest news and insight
FMCG suppliers need to become master storytellers to succeed with grocery retailers
With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency [...]
FMCG suppliers need to recognise nuances of e-category management to capture shoppers across all channels
With online sales growth outpacing bricks and mortar and research showing that up to 70% of in-store sales are influenced [...]
Why you have to be a master storyteller to succeed with grocery retailers
Caryn Gillan, Director of Category & Insights at Bridgethorne Research published in the summer of 2016 reported the number of [...]
Failure of grocery sector to keep pace with UK online spend should be a wake up call, says Bridgethorne
New research published by the UK Cards Association, which suggests that online grocery retailers and brands are not achieving their fair [...]
Former GroceryAid Director General joins Bridgethorne in advisory role
Bridgethorne, part of the Ceuta group, the industry, category and shopper management specialist, has announced that Gillian Barker, former Director [...]
Sales growth of ‘free from’ products highlights need to get under the skin of shoppers as well as consumers
The dramatic growth in the market for “free from” products, including those that are gluten or dairy free, which is now [...]
Growth in online purchasing underpins need for greater shopper understanding in 2017
Figures published towards the end of 2016, which showed that one in four non-food purchases were made online in November, underlines [...]
FMCG suppliers need to plan now how to rise to the challenge presented by Tesco deal to buy Booker.
The announcement that Tesco is to complete a £3.7 billion deal to buy Booker Group, the UK’s biggest food wholesaler, [...]
Strong supermarket performances show benefit of getting under the skin of changing shopper behaviour
The successful performance of the retail multiples over the Christmas period demonstrates the value being gained by suppliers and retailers [...]
Grocery suppliers need greater understanding of how GSCOP can help their businesses
Grocery suppliers to the retail multiples need to ensure their commercial staff have a greater understanding of GSCOP (the Grocery [...]
Predictions of potential FMCG skills shortage could mean enhanced role for outsourced expertise
Predictions that the UK food and drink manufacturing sector may need to recruit up to 130,000 new people by 2024 [...]
FMCG suppliers need to be aware of retailer priorities and better prepared for their own ‘Marmite’ price conversation
Category and shopper management specialist Bridgethorne has urged FMCG suppliers to be better prepared for potential cost price discussions with retail multiples, [...]
Malibu’s ‘digital bottle’ shows how focus is developing on emerging, connected Millennial demographic, says Bridgethorne
A pilot scheme in the UK in which tapping bottles of Malibu with a smartphone will give shoppers access to [...]
Year-On-Year research shows pharmacies still dominating supermarkets among shoppers for non-prescription medicines
Shoppers for non-prescription medicines and medical products are still more than twice as likely to be buying from a pharmacy [...]
Importance placed on Best Before & Use By Dates changes by age group and life stage, Bridgethorne Shopper Index finds.
There are marked differences in our approaches to food waste and how we shop for food based on "Best Before" [...]
Summer of sport set to be a busy time for shoppers, supermarkets and FMCG brands, reports latest Bridgethorne Shopper Index
A great Summer of Sport that is likely to be dominated by Euro 2016, Wimbledon and the Olympics offers major opportunities [...]