Bridgethorne, part of the Ceuta group, the industry, category and shopper management specialist, has announced that Gillian Barker, former Director General of GroceryAid, is to join it in a part-time advisory role.
Gillian, who has spent her entire career in the grocery industry, including spells in senior management at Sainsbury’s and as Fresh Foods Director at Safeway, will work closely with joint managing directors John Nevens and Andrew Cole on the strategic development of the business.
“I’m really excited to be joining the Bridgethorne team,” she says. “Whether through consultancy, training or through placing outsourced teams into supplier organisations, I can really see the impact Bridgethorne can have in helping businesses succeed. I’m looking forward to working with the team to further raise awareness of those services and their benefits.”
“The hallmark of our work has always been to give clients access to practitioners with real world industry experience,” adds John and Andrew. “Nobody embodies that principle more than Gillian. Bridgethorne will benefit from her insight and her guidance and that, in turn, will help us deliver an even more effective and intuitive service to our clients.”
Bridgethorne offers best in class products and services geared to improving the commercial success of food and non-food FMCG suppliers. This includes helping suppliers get products listed to retaining and growing distribution by demonstrating the category growth opportunities through insight and shopper marketing.