Category Manager Job Description

By | 2017-07-21T17:52:11+00:00 June 30th, 2017|Careers|

KEY OBJECTIVES:

  • To achieve Bridgethorne and the client’s budget targets
  • Drive listings and distribution of client’s range
  • Drive the profile of the client portfolio aligned to the relevant channel strategy
  • Gain competitive advantage through insightful category recommendations and solutions for sales team / distributors / customers to grow category and the client portfolio
  • Adopt the role of category expert, including understanding shopper behaviour, category role and optimum category strategy, category dynamics and levers and the positioning of the client’s products within the trade
  • Support and work with the sales and marketing team to achieve commercial objectives

KEY RESPONSIBILITIES:

Client Management:

  • Develop positive working relationship with client which enables delivery of agreed Bridgethorne/Client objectives.

Category Development:
Strategy & Planning:

  • Input into the Category Vision process to ensure that strategies and tactics are relevant and aligned to the channel and customer
  • Leading through insight, shopper initiatives across channels to develop base category  sales within store formats
  • Implement a category & point of purchase vision tailored to the channel and the customer
  • Develop a joint action plan for the category with key accounts
  • Define promotional strategy and tailor to customer
  • Input into business plans, both internal and external
  • Input into customer range reviews / space planning and consumer point of purchase merchandising solutions
  • Constantly look for POP solutions to drive value and volume for the brand ensuring a return on investment
  • Project lead NPD launches across the channels

Analysis & Reporting:

  • Proactively monitor category data to provide growth opportunities to sales, marketing and to the trade
  • Report achievement progress weekly and budgets monthly
  • Ensure all information is correctly defined and presented, to best practice, to deliver distribution objectives

Stakeholder Management:

  • Act as the conduit between Brand Marketing and Account Management to ensure brand activity is relevant to the needs of each channel and specific customers and vice versa
  • Build and manage strong workings relationships externally with marketing support agencies, data providers, distributors and both buyers and merchandisers within key accounts

PERSON SPECIFICATION:

  • Demonstrable skills and experience within a Trade Marketing / Category Marketing role within an FMCG, blue chip environment

COMPETENCIES:

  • Excellent communicator – demonstrating a high level of competence with
    • Presentations
    • Written reports
    • Correspondence
    • Persuasiveness
    • Listening skills
    • Negotiation skills
  • Good time management skills
  • Project management skills
  • Budget management skills
  • Strategic awareness
  • Networking skills at a senior level
  • Analytical – data manipulation
  • Creative
  • Personable
  • Professional demeanour
  • Flexibility
  • Good IT office skills e.g. Microsoft – Word, Excel and Powerpoint