Shopper Marketing

Influencing Shoppers

Understanding the shopper journey

Shopper Marketing is the practice of directly influencing the place of transaction (be it retail or online) and the product purchased. It’s important because;

  • Many buying decisions are made at shelf
  • Mass media marketing is fragmented
  • Retailers are becoming more sophisticated and demanding and require greater collaboration
  • Businesses need to find new ways to deliver value

Shopper Marketing focusses on the shopper and not just the consumer, it moves away from single mass messaging to shopper specific directions and moving away from tactical promotions to a programme that is evaluated.

What we do

What we do

Help you understand & create a Shopper Marketing strategy

  • Shopper Marketing Fundamentals
  • Shopper Insights & Missions
  • Building a Shopper Strategy
  • Annual Shopper Planning
  • Implementation & Evaluation
  • Organisational Engagement & Alignment
  • Digital Shopper Marketing

 

How we do it

How we do it

What makes us different

Our approach to shopper marketing looks at more than just the basics, focussing on understanding the business issue and the opportunity. We dive deeply into insights to give us a full understanding of the shopper and their journey. With our extensive experience in category management we know how best to influence both the shopper journey and product journey. Combining these two insights enables us to create a strategy and programme to elevate your shopper marketing. After we implement your shopper marketing strategy we set a process of evaluation to ensure optimum success.

Benefits

Benefits

Why Bridgethorne for shopper marketing

  • Our shopper marketing strategies are built around business opportunities, not ad hoc tactics
  • We ensure that our strategies are founded on shopper insights
  • We help you develop a full touchpoint plan, focusing on understanding the complete shopper journey
  • We recognise the importance of return on investment, so evaluation is a key part of our shopper marketing services
  • Our shopper marketing services also cover how to engage and align the organisation behind a new way of working