Category Proposition

Getting your product to the trade

 

Having made the decision to ‘launch’ a new product the next challenge is to transform the Market Entry Assessment into a persuasive ‘trade’ argument.

Our Category Proposition service is the development of the compelling NPD story for presentation, objectively aligning the insights and opportunities identified in the Market Entry Assessment with the ‘product’ intended for launch, achieving maximum impact.

What we do

What we do

Make Data insights easy

For businesses currently operating in the UK or for those wanting to enter into the UK, we use our team of insight specialists to:

  • Transform an internal facing product or brand story into an objective category story
  • We craft the New Product story to align with the key insights
  • We articulate the benefits to the desired audience succinctly for maximum impact

 

How we do it

How we do it

What are the deliverables

The outputs are simple:

The generation of a balanced, insight led and compelling presentation ready to serve to the target audience.  Placing new products in the context of the identified category opportunity.

Benefits

Benefits

Impactful NPD

  • Ensures that all NPD has a clear role to play in the category or channel
  • An objective and category benefit based ‘story’ for credibility
  • A compelling argument and presentation for internal stakeholder buy-in’