Market Entry

Evaluating Market Entry

The decision to enter into a new market or category is an uncertain business. Taking some of the uncertainty out of the process our Market Entry service aims to improve understanding, provide insight to support decisions and develop trade rationales for ‘launch’.

Market entry  comprises of 2 elements:

Market Entry Assessment


An objective assessment on whether you should you enter a market / category and why.



The compelling and objective NPD story for retailer presentation.