Category Vision – Category experts

What do you get & how we do it…

A pragmatic and actionable vision and plan delivered by our robust, flexible and insight led approach.


  • Development of quantified, insight driven Category vision and strategy via a multi-phased approach
  • Flexible approach to suit budget and internal resources
  • Identification & quantification of the strategic growth drivers to influence point of purchase & future brand activity focus
  • Compelling category based arguments
  • Creates a pragmatic platform for category and brand development
  • A compelling insight based category story for the retailer

Why Choose Us

  • Our category expertise is acknowledged
  • Speed of implementation
  • Focus on alignment and engagement
  • Our ability to translate data into insights and action plans
  • We work with you
  • We are practitioners