Category Management

Category management leads to growth

catergory managementCategory management is the strategic management of a defined group of products or services to grow category revenue through increased shopper appeal. Revenue growth in Category management is achieved through the below set of tasks:

  • Monthly Reporting
  • Gap Analysis
  • Distribution Matrix
  • Risk & Opportunity Assessment
  • Promotional Evaluation
  • Category Rationale
  • Range Reviews
  • Store Audits
  • Space Planning
  • Trade Presentations
What we do

What we do

Services to grow your category

  • Category Data Strategy & Management
  • Category Performance Tracking
  • Retailer & Category Insight
  • Range Analysis & Insights
  • Category Tool Suite



  • Space Analysis & Insights
  • Opportunity / Risk Assessment
  • Promotion & Pricing Analysis & Insights
  • Retailer Engagement
  • My Perfect Store


How we do it

How we do it

People, tools and processes

Our team are practicing professionals the tools and processes we apply have been created from real working situations and have proven effective many times as seen in our case studies.

 We apply:

  • Data & Reporting – We take mutiple source data including EPOS to provide a powerful Analytics Solution for insight
  • Performance Analysis – Through our developed tools and processes we measure and analyse performance
  • Category insight – Through our skills and practiced experience we gather valuable insights to action category growth





Why our category management service

  • Improve the effectiveness and efficiency of demand/supply chain management
  • Increase your sales figures and margin value
  • Provides consumers with a range and category to suite their needs