Bridgethorne conducted a thorough review of the market opportunities and identified a financially solid and deliverable solution to our objective.
Excellent piece of work that was professional, insightful and actionable with a clear commercial benefit”.
In the case of Tesco, the work carried out on the biscuit category has resulted in some dramatic increases in distribution and was indeed the forerunner for our biscuits being moved from the organic fixture to the host category. Your approach to category management is highly focused with clear aims and objectives and are very measurable in terms of investment versus return.
Bridgethorne demonstrated a very enthusiastic approach to this project. They were very thorough and certainly delivered against their commitments.
Thanks again for a very useful session on Tuesday.
As mentioned it was the best Cake Category Meeting I have had in 2 years!.