In a recent industry survey (IGD : Customer Engagement 2009) 76% of retailer respondents expected suppliers to have an in-depth understanding of the category and it's future trends as a basic requirement. The No.1 criteria that distinguished a ‘best in class’ supplier was deemed to be the ability to analyse and anticipate future shopper trends.

We understand the importance of, and have processes for, gathering insight through shopper research, category analysis and data mining. Our team are fully trained on the utilisation of industry data and analysis (eg Nielsen, Dunnhumby) and have tools and techniques to leverage these data sources.

We translate that insight into actionable initiatives which can be deployed at the point of purchase to further drive sales and grow categories. In this context, we understand how to ensure your products maintain absolute category relevance for customers and shoppers alike.

Offering a broad range of category management services, Bridgethorne can provide a tailored category approach to meet the individual requirements of your organisation.

Our services include :

Category-based SUPPORT for your commercial function eg

• Market and category performance analysis & insight development
• Category-based selling stories for NPD launches
• Promotional analysis and evaluation
• Category performance gap analysis & scorecarding
• Category-based insight to support listings & distribution requests

Category-based DIRECTION for your commercial programme eg

• Core range insight and recommendations
• Range review and category review recommendations
• Space planning capability using Apollo software to maximise on-shelf visibility
• Shopper-focused merchandising solutions and supporting rationale
• Category positioning for NPD

STRATEGIC category planning and partnerships eg

• Category vision & strategy development
• Format development strategies
• Targeted point of purchase strategy development

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