At Bridgethorne we understand that Categories and Shoppers do not sit in isolation. We recognise that central to brand success is consumer understanding. Turning products into brands, building brand loyalty and relevance are key criteria for any successful consumer marketing team.

Our classically trained marketing team offer a service to meet your specific business requirements. From setting the long term vision to the day-to-day running of your brand.

We develop brand strategies and convert them into actionable brand plans - using either direct brand manager involvement or through our increasingly popular coaching approach.

We embed process and structure into all aspects of the marketing function, building team capability and creating a clear sense of direction.

Above all, we help you answer the ‘why’ before you develop the ‘what’ - Insight is everything! Then we apply it.

Our services include:

STRATEGIC and TACTICAL PLANNING.

• Brand equity and positioning development
• Brand strategy development enabled through long term planning processes.
• Tactical plan development enabled through annual planning processes.
• Portfolio planning and gap identification
• Consumer insight generation and application
• Consumer/Market segmentation

MAKING IT HAPPEN - Day to Day brand management.

• Consumer Above the Line communications including:

1. Advertising development
2. PR

• Consumer Below the Line communications including:

1. On-pack promotions
2. Channel specific activity

• Packaging development
• NPD Project management
• Range management (architecture and profit)
• Consumer research – qualitative and quantitative

Then we bring it all together. We ensure that our consumer marketing services are conducted within a practical and actionable commercial planning framework. We never ignore the shopper or category when thinking about the consumer. We have found that it works best this way.

Case Studies are available on request

If you are interested in learning more about our consumer marketing services please contact us here >>>

If you have recently viewed our advert in The Grocer and are interested in hearing from us about any of our services please follow this link >>>