With shopper marketing spend predicted to increase by over 300% over 5 years (Deloitte, Shopper Marketing US 2007) never has there been a more important time to fully understand and utilise this important part of the marketing mix. Leveraging shopper insight to influence shopping behaviour - and thereby drive incremental brand and category revenue - has become a key priority for the UK grocery industry.

Our insight, knowledge and experience ensures a maximum return on investment for in-store marketing campaigns, including in-store media and point of purchase.

We have a wealth of experience and ongoing relationships with retailers and their loyalty programmes to enable delivery of successful campaigns.

We acknowledge that every retailer is looking for a unique proposition with any brand and we have significant experience in developing bespoke and unique retailer programmes.

Our services can be tailored to maximise the return from budgets of any scale and range from the tactical to the strategic, including :

TACTICAL shopper marketing

• Development of point of sale & merchandising solutions
• Brand activity selling presentations
• Trade Press and Trade PR planning & execution
• Field marketing programme design & management
• Event management

STRATEGIC shopper marketing

• Shopper research design, management & insight development
• Creation and delivery of bespoke retailer marketing calendars
• ROI evaluation and analysis of shopper marketing campaigns
• Promotional strategy development

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If you are interested in learning more about our shopper marketing services please contact us here >>>

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