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Capability Development

Our philosophy is that clients should be able to learn something one day, then put it into practice the next day. We don't run 3-day 'programmes of self-discovery', instead, we offer a wide range of commercial workshops - based on real-life scenarios - which enable you to get a fast return on your investment.

Our interactive one day workshops are run using proven techniques by experienced coaches. Your team will take away a practical toolbox of easy to use, tried and tested techniques from each workshop which can be applied immediately.

 

We offer a full suite of workshops across several business critical areas. Our most popular workshops include:

  • Introduction to Category Management
  • Developing and applying insights
  • Understanding and engaging the shopper
  • Managing cost price increases (and decreases)
  • Developing category propositions

Our full suite of workshops include:

CATEGORY MANAGEMENT

  • Introduction to Category Management
  • Adopting a Category Management Approach to Business
  • Developing Category Visions
  • Developing Winning Category Propositions
  • Bringing Point of Purchase to Life
  • Ranging for Growth
  • Introduction to Space Planning
  • Running Instore Trials

SALES

  • Building Winning Selling Relationships
  • World Class Selling Presentations
  • Building Joint Business Plans with the Trade
  • Creating Mutually Beneficial Trade Investment Plans
  • Managing Your Business for Growth
  • Managing price inflation and deflation

SHOPPER MARKETING

  • Understanding and engaging the shopper
  • Developing Channel Strategies
  • Engaging the Retail Trade
  • Developing winning shopper campaigns
  • Building winning supplier relationships

CONSUMER MARKETING

  • Insight Generation
  • Turning Insight to Action
  • Research Techniques
  • Strategic & Operational Brand Planning
  • Differentiated Brand Positioning
  • Product Development
  • Market & Consumer Segmentation
  • Optimising Brand Communication

 

If you are interested in learning more about our capability workshops please contact us here >>>

If you have recently viewed our advert in The Grocer and are interested in hearing from us about any of our services please follow this link >>>

 

 
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