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For businesses wishing to enter new areas, grow their categories or add strategic value to their retailer and supplier relationships, we can help. Helping clients solve complex strategic issues and implement effective operational solutions is our stock and trade.
We offer a broad range of operational CONSULTANCY SERVICES including:
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Your Challenge
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What You Need
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How We Do It
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ENTERING NEW MARKETS
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Development of Channel Strategy |
Development of plan which identifies the role of trade channels within the overall customer portfolio and supports trade strategies to meet company goals. |
| Market Assessment |
Identifies the size of the market opportunity, sales potential and barriers/challenges to support go/no decision to entering a new market/category or sector. |
SMARTER
SPENDING
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Optimising Trade Investment |
A review of trade investment to identify strategies which will improve overall profitability & drive growth |
| Trade Terms |
Analysis and development of commercial tools and processes to facilitate a defensible open book pricing policy based upon customer scale of efficiency |
| Cost Price Management |
Tools and techniques to manage cost price inflation and deflation with trade customers. |
| Promotional Analysis |
Detailed analysis on product, brand and category to establish the ROI and impact of promotional activity to improve future effectiveness |
PEOPLE
&
PROCESSES
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Category Vision & Strategy |
Development of a medium to long term view of the category growth opportunity and the key drivers of that growth eg Shopper Engagement, NPD, Availability |
| Commercial Capability Assessment |
A detailed internal assessment of an organisation's commercial skills, tools and processes to identify key issues and challenges - resulting in a bespoke capabilities development programme |
| Data Management and Reporting |
Development and execution of data management tools and bespoke user friendly sales reports to help track, control and add value to the end user eg EPOS, Pricing, Sales Forecasting |
| Commercial Planning Process |
Development and embedding of a strategic and operational business planning process which delivers an integrated category, consumer and customer plan |
| Internal Assessment of Key Business Issues |
An Internal on line Survey which allows businesses to quickly identify, prioritise and fix their "big issues" |
| Managing 3rd Parties |
A strategic review of 3rd party relationships, efficiency and effectiveness to deliver a roadmap for future implementation |
WINNING
WITH
CUSTOMERS
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Trade Attitude Surveys |
A benchmarking programme designed to measure trade engagement and provide insight on how a company is viewed and benchmarked against their competitors by key customers |
| Range Reviews |
Development of specific recommendations to optimise range and merchandising and drive overall category growth supported by data driven analysis |
| Space Planning |
Utilisation of established space analysis tools and techniques to maximise on shelf presence including creation of planograms, and visualisation of in situ POS and category signage |
| Managing Category Store Trials |
Management and evaluation of category trials instore from planning through to execution and assessment by category and operational experts |
| Retailer Joint Business Plans |
Utilisation of proven tools and techniques to develop, agree and execute joint business plans with key customers and quantify the financial value to input into internal budget processes |
| Shopper Marketing Planning |
Development of a bespoke shopper and marketing plan by retailer which amplifies the brand plan in store |
CREATING
PRODUCTS
THAT
SELL
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Consumer Proposition Development |
Development of a relevant and compelling brand proposition which meets consumers needs |
| Category Proposition Development |
Development of a relevant and compelling category proposition which identifies a clear role for the product within the category which meets shopper needs |
| 5 Star Launches |
Development of an optimum shopper marketing programme which fully utilises the key instore levers by retailer to support a new brand/product initiative |
| Consumer Marketing Planning |
Development of a brand marketing support plan which clearly communicates the brand proposition to the consumer and encourages purchase |
If you are interested in learning more about our consultancy services please contact us here >>>
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How We Work